April 13th the SOCAPRI store opening located in the famous Via Camerelle 85,the most exclusive shopping experience on the Island of Capri.
This year the brand wants to amaze its local and international customers with the stunning new 2017 collection.
Accordingly to Cucinella brothers, brand’s founders and CEO, “the objective for this year is to strengthen the stylistic product identity and the store customer experience”.
Objective reached! For the woman the use of floral and abstract prints, soft and fitted lines mixed with each other to arrive at a result that expresses the chic lifestyle of Capri.
Among the product categories, “the dress” is undoubtedly the one for the 2017 SOCAPRI collection.
For the man, the newness are particularly evident on the colors palette and patterns, on the usage of new shapes and wearabilities for the shirts and polo.
The main focus being the unstructured single breasted jacket for 2017 SOCAPRI collection.
The accessories proposal has been boosted as well through the handmade sandals and the “midollino” bag, undisputed ambassador of Capri DNA.
At retail level, the concept store has been renewed further, by celebrating the alchemy between the brand philosophy and the customer journey.
SOCAPRI is pure emotion, it is pure desire to live and to breath an exclusive, emotional concept, therefore “tailored to enjoy life”.